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Wayne Fong As Head of Corporate Affairs for Citi Hong Kong, Wayne Fong leads the corporate affairs team responsible for managing Citi Hong Kong's overall communications strategy, image and reputation across its Corporate & Investment Banking, Consumer Banking and Private Banking to the media, government and local community. Wayne joined Citi in 2006, providing public relations support for Citi’s consumer banking business and subsequently also commercial banking and private banking. He managed a team that worked closely with business heads and product managers to implement strategic media relations programs in order to position Citi’s spokespersons as leading industry experts and to uphold the Citi brand among the public and the media. He also managed a portion of the Citi corporate social responsibility portfolio. Prior to joining Citi, Wayne had years of experience working in global public relations agencies, providing strategic counsel on public relations and communications campaigns for finance, corporate and technology clients. Wayne worked with Hong Kong Dragon Airline as a management trainee before joining the public relations industry. Wayne graduated from the University of British Columbia with a Bachelor Degree in Electrical Engineering (computer option). |
