Old Ginger Academy

prototype, community participation, elderly, Impact Incubator

Providing storytelling training to the elderly to nurture them as “senior ambassadors”

 

 

The venture aims to enhance the social image of elderly people, nurture them as “senior ambassadors”, improve their sense of identity and self-efficacy, and promote intergenerational integration.

The venture will organise workshops and provide storytelling training for 120 elderly people, shortlist 12 to receive training as “senior ambassadors”, and feature them in multimedia stories. The “senior ambassadors” will act as “human libraries” and engage with 250 university students from different majors for their creative learning.

Name of Organisation

(Not applicable)

Approved Funding Amount

HK$300,000

Funding Period (Status)

1 year (Ended)

Impact/Outcomes

  • Organised 8 workshops for 208 elderly people
  • Discussed with 41 organisations for collaboration
  • Published 36 posts in Facebook reaching out to 330 688 members of the public
  • Recruited 21 elderly people to join in-depth training to become “senior ambassadors”
  • Organised 7 exchange activities for 312 university students

Website

-