Old Ginger Academy

prototype, community participation, elderly, Impact Incubator

Providing storytelling training to the elderly to nurture them as “senior ambassadors”

 

 

The venture aims to enhance the social image of elderly people, nurture them as “senior ambassadors”, improve their sense of identity and self-efficacy, and promote intergenerational integration.

The venture will organise workshops and provide storytelling training for 120 elderly people, shortlist 12 to receive training as “senior ambassadors”, and feature them in multimedia stories. The “senior ambassadors” will act as “human libraries” and engage with 250 university students from different majors for their creative learning.

Name of Organisation

(Not applicable)

Approved Funding Amount

HK$300,000

Funding Period (Status)

1 year (Active)

Expected Impact

  • 120 elderly people will participate in storytelling workshops and training
  • 12 elderly people will receive training to become “senior ambassadors” and be featured in multimedia stories
  • 250 university students will gain life inspiration from “human libraries” played by the “senior ambassadors”

Milestones/Progress

As at August 2023:

  • Organised 8 workshops for 208 elderly people
  • Discussed with 26 organisations for collaboration
  • Published 9 posts in Facebook reaching out to 124 803 members of the public
  • Recruited 21 elderly people to join in-depth training to become “senior ambassadors”
  • Organised 4 exchange activities for 135 university students

Website

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